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The most important part of your essay is the subject matter. You should expect to devote about 1-2 weeks simply to brainstorming ideas. To begin brainstorming a subject idea consider the following points. From brainstorming, you may find a subject you had not considered at first.

What are your major accomplishments, and why do you consider them accomplishments?

Does any attribute, quality, or skill distinguish you from everyone else? How did you develop this attribute?

What was the most difficult time in your life, and why? How did you perspective on life change as a result of the difficulty?

Have you ever struggled mightily for something to succeed? What made you successful?

What have you done outside of the classroom that demonstrates qualities sought after by universities?

How does this particular university fit into your plans for the future?

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